National Book Tokens (NBT) has launched its festive marketing campaign, bringing back the Hidden Books quiz for a third year.
The game - which asks players to name what titles they see in response to illustrative clues - has been played by over 100,000 people to date. This year £3,000 of prizes are up for grabs.
There are 20 hidden book titles in the illustration.
Hidden Books forms part of NBT’s major integrated Christmas campaign, based on the theme “choosing books is an adventure in itself”. The six-figure campaign, developed with advertising agency Arthur London and media agency Maxus, will be deployed across traditional print media, digital display, video on demand, Caboodle, Facebook, Google PPC and in stores.
Mike Burt, National Book Token’s marketing manager, said: “National Book Tokens have had a strong year with sales up by 4.6% and this Christmas we will invest heavily again in supporting the NBT brand with a message all about the joy of choosing a book. We know that booklovers love choosing books, love doing so in great bookshops and National Book Tokens are a great way to give book readers of all ages this experience.”
Hidden Books forms part of NBT’s six-figure Christmas campaign, based on the theme “choosing books is an adventure in itself”.