National Book Tokens’ annual brainteaser the Hidden Books Game has returned for its eighth year, giving participants the chance to win a year's supply of books.
The contest challenges people to identify 20 different books from clues contained in a specially commissioned artwork. This year's design is by award-winning illustrator Harry Woodgate, who was nominated for the V&A Illustration Award 2019 and has worked with Penguin Random House, the Sunday Times, the Big Issue and House of Illustration among others.
This year’s artwork also features colourful rows of shops, reminding book lovers to support their local high street.
Previous incarnations of the Hidden Book Game have been played by over 400,000 people to date, with up to 100,000 entrants each year vying for the top prize. Fifty runners up will get £10/€10 National Book Tokens.
National Book Tokens is also launching the Book Island Challenge, a version of Hidden Books Game for children, returning for a third year in 2020. Aimed at children reading independently, from from ages six to 12, it challenges them to identify children’s book characters from the clues given in a “treasure map” illustrated by designer Sofia Hericson, who is in-house marketing mesigner at Hodder & Stoughton.
Fifty £10/€10 National Book Tokens are up for grabs for the winners of the children’s competition. This year, the organisation has also teamed up with Knights Of to offer bundles of inclusive and diverse children’s books, and their booksellers at Round Table Books in Brixton are providing reading recommendations based on the characters in the game.
Woodgate, designer of the Hidden Books Game, said: “It's been so lovely to work with National Book Tokens on another edition of the Hidden Books Game, and I can't wait to see what people think of this year's clues! It's been a tough year in a lot of ways but hopefully the game will provide some much-needed fun (and possibly a bit of frustration!), as well as being a nice celebration of books, stories and the importance they have in times like this.”
Stacey Croft, digital marketing and brand manager at National Book Tokens, said: “This year’s Hidden Books Game once again celebrates the high street and, above all, high street bookshops, which continue to act as a haven for us all. The game is a reminder of the joy of books even in the most difficult of times, and we hope that booklovers across the UK and Ireland have as much fun playing, sharing and talking about it as we did creating it. National Book Tokens are truly a gift beyond words – whether people buy our physical gift cards in shops, or our personalised gift cards and e-Gift cards online, to spend in their favourite bookshops, and online.”