Mystery over Amazon's 'revolutionary V1 product'

Mystery over Amazon's 'revolutionary V1 product'

A communication from Amazon's Kindle New Initiatives team has said KNI is working on "a new revolutionary V1 product" that "will be even bigger than Kindle".

A Boston Globe report quoted from the communication, an invitation to an Amazon recruitment event in Boston listed on online site Eventbrite.

The invitation stated that the event, to be held on 30th January, is "an opportunity to meet Amazon's creative leaders and engineers who are responsible for the next generation of consumer products."

The text of the invitation stated: "We are working on a new revolutionary V1 product that will allow us to deliver Digital Media to our customers in new ways and disrupt the current marketplace. We have teams in various locations partnering on this project, from Sunnyvale (Lab126), Seattle, to right here in Boston. We believe this new product will be even bigger than Kindle!"

However the wording on the online invitation was changed during the afternoon of Thursday (16th January), following the appearance of the Boston Globe report, with references to the "revolutionary product" removed.

The invitation currently reads: "Kindle is a revolutionary reading device, the #1 best-selling product on Amazon, and one of the most innovative and fast growing businesses at Amazon. Amazon has also developed significant digital and mobile businesses including Amazon MP3, Amazon Instant Video, IMDb, Amazon Mobile store, and Audible.

"Kindle's Digital Products team is looking for passionate, hard-working, and talented software engineers who have experience building fun, quirky, engaging experiences that appeal to a broad range of customers. You will have an enormous opportunity to make a large impact on the design, architecture, and implementation of cutting edge experiences enjoyed every day, by people you know. We have teams in various locations partnering on this project, from Sunnyvale (Lab126), Seattle, to right here in Boston."

Amazon did not respond to a request for comment.