Myers hails 'refreshed' Waterstone's at Kensington launch

<p>Waterstone&#39;s managing director Dominic Myers has hailed its new look as &quot;the first stage of our response to the performance last year&quot;, after the chain officially unveiled its revamped Kensington store at a launch event held last night (30th). It followed Waterstone&#39;s full year results, in which the chain revealed a slump in profits of more than 70%.</p><p>In a speech at the event, Myers said: &quot;What we did in Kensington will be gradually rolled out across the chain. It&#39;s not about fixture and fittings and a lick of paint. We have tried to make the store more comfortable, more accessible and brightened it up for customers. We&#39;ve slightly refreshed the brand and brought in more dynamic titles.&quot;<br /><br />The store has revamped its offer, which is more tailored for its local customers, has Waterstone&#39;s new look logo and also introduced more chairs and floor space.</p><p>Publishers at the launch party included HarperCollins&#39; John Bond, David Roche and Patrick Janson Smith, Penguin&#39;s Tom Weldon, Random House&#39;s Gary Prior, Transworld&#39;s Larry Finlay, Picador&#39;s Paul Baggaley, Bloomsbury&#39;s Nigel Newton and Richard Charkin. Authors included Ken Follett, Christos Tsiolkas, Michael Winner and Robert Muchamore.<br /><br />The chain&#39;s founder Tim Waterstone was also among those guests showing support for the chain. </p>