Mother's Day promotions boost book sales

Mother's Day promotions boost book sales

Mum’s the word for businesses in the trade in the run up to Mother’s Day this Sunday (6th March) with publishers, bookshops and libraries rolling out campaigns and promotions to mark the day.

Many publishers are using social media to showcase their promotions with children’s publisher Buster Books running a #MeAndMyMum campaign on Twitter, offering users the chance to win a book bundle of their choice. Orion imprint Weidenfeld & Nicolson is running a competition to win a bundle of eight books including Fear the Darkness by Becky Masterman and A Few of the Girls by Maeve Binchy, and a bunch...

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