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Publishers Association chief executive Richard Mollet has backed Google's latest anti-copyright infringement measures, calling the announcement from the web giant "very welcome".
Google's announcement, posted yesterday (2nd December) on its public policy blog, consisted of four changes to its copyright policy to be implemented over the next "several months".
In a statement, Mollet said: "We hope that the measures announced today take effect quickly and that Google could then consider going further, so that illegal sites don't appear in general free search results."
Google has pledged to make authorised preview content more readily accessible in search results. It will be "looking at ways to make this content easier to index and find".
The internet giant will also act on reliable copyright takedown requests within 24 hours. "Counter-notice" tools, for those who think content was taken down wrongly, will also be stepped up. The search engine will also "prevent terms that are closely associated with piracy from appearing [on] Autocomplete", and will "improve our AdSense anti-piracy review".
Mollet said: "It is very welcome to see Google take these steps and co-operate with creative companies to deal with copyright infringement. It's precisely the sort of collaboration we need to happen if the creative digital economy is going to flourish."
Google's announcement follows Mollet's comments at Tuesday's FutureBook conference that internet service providers have an "obligation" to crack down on pirated material. Mollet was also critical of Google providing links to book torrents (illegal files of pirated material).