Penguin Random House is set to publish The Ladybird Book of The Do-Gooder, a new pocket-sized guide devoted to what people get up to in the name of charity to coincide with Comic Relief.
This latest Ladybird Books for Grown-Ups title was created exclusively for Comic Relief by author team Jason Hazeley and Joel Morris, with at least £2 from every sale of the book, priced £6.99, going to the charity.
In the same style as other guides in the nostalgic spoof series, which have become regular Christmas hits since first appearing on shelves in October 2015, the book will cover sponsored breakfasts, sponsored school runs, sponsored commutes, sponsored dinners and sponsored sleeping, to the underwater swim from Land’s End to John O’Groats and half sky-dives.
A spokesperson for Penguin Random House said: "Jason and Joel have perfectly and playfully captured our never-ending, but sometimes ridiculous, will to do good."
Authors Hazeley and Morris commented: "Richard Curtis asked us if we’d do a book for Red Nose Day, and he didn’t even get to the end of his question before we were yelling YES YES YES. In the long tradition of Comic Relief, the book contains celebrity cameos and plenty of arsing about."
They added: "We've been harrying everyone on the production and delivery line to try to waive all their costs, and we’ll continue to do so until they surrender – because every bit of difference travels a long way."
Other publishers getting involved to raise funds for Red Nose Day (24th March) include Hodder, which this week announced a new book and "daily guide to fun" from comedian Miranda Hart. Encouraging readers to "focus on the jolly things in life", 365 days a year, and publishing on 9th March, all royalties due to Hart will go towards Comic Relief.
A percentage of sales from the new edition of J K Rowling’s Fantastic Beasts and Where to Find Them (Bloomsbury), as well as Hogwarts Library Books: Quidditch through the Ages, will be donated to Comic Relief as part of Red Nose Day.