Mitchinson sets up concept shop

<p>A concept bookshop for "quite interesting people" to visit has been opened in the centre of Oxford by John Mitchinson.</p><p>QI Books is named after the Stephen Fry-fronted BBC TV programme "QI" (quite interesting), for which Mr Mitchinson, a former marketing director of Waterstone's and m.d. of Cassell, is associate producer and writer. The circular store, with its eccentric categorisation system and bar, is an attempt to "move the bookshop on from conventional high street shopping".</p><p>"I have been haunted by the idea of the conventional bookshop," said Mr Mitchinson. "Amazon posed ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now