Mitchinson sets up concept shop

<p>A concept bookshop for "quite interesting people" to visit has been opened in the centre of Oxford by John Mitchinson.</p><p>QI Books is named after the Stephen Fry-fronted BBC TV programme "QI" (quite interesting), for which Mr Mitchinson, a former marketing director of Waterstone's and m.d. of Cassell, is associate producer and writer. The circular store, with its eccentric categorisation system and bar, is an attempt to "move the bookshop on from conventional high street shopping".</p><p>"I have been haunted by the idea of the conventional bookshop," said Mr Mitchinson. "Amazon posed ...

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