The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy, throughout 2012.
In today's edition (16th January), the newspaper said it aims to "open up the world of possibilities that it [reading] can bring to everyone", and was "particularly committed to helping young people learn to love reading and enjoy its endless benefits." In its leader column, the tabloid urged parents to encourage their children to read. "Let them discover the pleasure of curling up with a good book - or a Kindle!", it said.
Also in today's paper, Duffy paid tribute to the role of her small local library in Stafford in fostering her reading habit in childhood, as well as supportive parents and an inspirational teacher at secondary school. "Reading meant to me, then as now, liberation, celebration, affirmation," she wrote. "To read is to be entertained, challenged, reminded, enthralled or changed. It requires the mind and the imagination to engage actively with the page and so it makes the thinking part of ourselves fitter."