Mira teen imprint to launch in New Year

Mira teen imprint to launch in New Year

<p>Harlequin Mills &amp; Boon imprint Mira is to launch a teen imprint in 2011&mdash;Mira Ink&mdash;in a bid to expand into new markets. </p><p>Mira Ink will launch in January with four new young adult series. Tim Cooper, digital and marketing director, said: &ldquo;We are hugely excited about the launch of Mira Ink. We have an outstanding list from some talented authors that we think teens are going to love.&rdquo;</p><p>He said the publisher had been looking at ways to expand and as the teen market is seeing growth it made sense from a business perspective to push into it. Earlier this year Mills &amp; Boon launched the New Voices writing competition, with the winner to be published by the romance publisher. </p><p>Cooper said: &ldquo;In our search for new talent and new voices we have found great talent in the teen arena.&rdquo;</p><p>The launch title will be the first book in the Soul Screamers series by Rachel Vincent. The series is about high school banshees, and the first title, <em>My Soul to Take</em>, will be published as a &pound;6.99 paperback on 1st January.</p><p>The second title to launch is The Iron King from a fairy fantasy series, <em>The Iron Fey</em>, by d&eacute;but author Julie Kagawa. The book will be published on 21st January, also as a &pound;6.99 paperback. </p><p>Cooper said: &ldquo;We have 13 [titles] fully scheduled in the calendar, but we have a number of others working through the editorial process at the moment so it depends on how it goes. We may add more to the schedule.&rdquo; </p><p>Further planned titles include books by Maria V Snyder, author of the Poison Study books, and paranormal fiction author Gena Showalter. </p><p>Mira Ink will publish all books in its list simultaneously with the e-book versions, which form part of an online campaign to promote the list with a Mira Ink website, a Facebook fan page and YouTube channel. Cooper added that the launch will be supported by a full marketing and PR campaign &ldquo;from social media through to specific online sites and trade activity&rdquo;.</p>