Mills & Boon launches #LoveAtTheLibrary campaign

Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library.

The #LoveAtTheLibrary campaign aims to remind adults of the “joys of reading” and inspire them to visit their local library and “rekindle their love affair with books”.

Running until 31st July, participating libraries will create “eye-catching” Mills & Boon displays, with those deemed most creative winning books and other prizes. Libraries will share their displays on social media using the hashtag #LoveAtTheLibrary, and many will host exclusive readings and author events. More than 80 libraries across the UK are taking part in the initiative.

The campaign promises ‘romance for every reader’ and features books from four of Mills & Boon’s most popular romance genres, including the 100th Mills & Boon romance, Bought for the Greek’s Revenge by Northern Irish author Lynne Graham.

Lisa Milton, executive publisher at Mills & Boon, said: “I’m really excited to work with The Reading Agency and local libraries to renew people’s love of reading. At Mills & Boon we want to reinforce the message that it’s never too late to get back into reading. Whether you are a life-long Mills & Boon fan or about to fall in love with the books for the very first time, the #LoveAtTheLibrary campaign brings a huge element of fun to encourage us to head to our local libraries and borrow more books.”

Nick Poole, c.e.o. of the Chartered Institute of Library and Information Professionals (CILIP), said: “Libraries are the heart of so many communities and provide people of all ages with the inspiration, entertainment, new experiences and skills. As chief executive of CILIP, I see the importance of working together to promote our fantastic libraries. It is great to see a well-known, household name such as Mills & Boon, encouraging the community to get into their local library and really take advantage of what’s on offer. I look forward to seeing the amazing displays our librarians create, and the successes of this great initiative.”