Romance publisher and HarperCollins imprint Mills & Boon is to launch a "fun and feminist" series of humour books which "celebrate the sisterhood from A to Z".
Riding on the back of the nostalgia trend, following the runaway success of The Ladybird Books for Grown-ups (PRH) which were stocking filler Christmas hits last year, and the announcement of The Enid Blyton Books for Grown-ups this autumn, a new series from Quercus, Mills & Boon is to publish the first two Modern Girl's Guides titles in November, with a further two at the end of the year.
Drawing on the brand’s heritage and experience of over 100 years’ publishing for women, the Mills & Boon Modern Girl’s Guides will contain "vital advice every woman needs to survive the modern world", on topics such as ‘drunk E-baying’, office fridge etiquette and "explaining your job to your parents".
The guides intend to bring together nostalgic black and white archive photographs of 20th century women with "witty 21st century commentary" from a "dynamic writing duo" who will write under the pen-name Ada Adverse.
Lisa Milton, executive publisher for Mills & Boon, said: “Mills and Boon is an iconic brand that is known and loved worldwide. Knowing that in recession we all want affordable, fun escapism, we couldn’t resist bringing together an inspirational author and fabulous archive photos to create the Mills & Book Modern Girl’s Guides. Whether its work or sex, going out or staying in - Mills & Boon has the guide for you. Perfect for gifting, these books will be on everyone’s wish list.”
The Mills & Boon Modern Girl’s Guide to Working 9 to 5 and The Mills & Boon Modern Girl’s Guide to Happy Hour will be published on 3rd November, with two further titles The Mills & Boon Modern Girl’s Guide to Helping Yourself and The Mills & Boon Modern Girl’s Guide to Happy Endings published on 29th December and 26th January respectively. The books will be priced at £6.99 each.