Mills & Boon enters adult colouring-in market

Mills & Boon enters adult colouring-in market

Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance.

The colouring book will record the most iconic Mills & Boon moments since it was founded in 1908, documenting "the history of romance, fashion and social change across the last century".  

It is designed to appeal to a wide audience, including fashion, art and vintage enthusiasts, as well as existing Mills and Boon fans. It features original illustrations inspired by the extensive collection of the brand’s iconic cover art as well as year by year historical facts and quotes to sit alongside each illustration.

The book is publishing in paperback on May 5th, priced £9.99.

Lisa Milton, Harlequin executive publisher, said: “Colouring is a key trend in publishing at the moment, and as a heritage brand, with our archive of over 100 years of iconic covers, we were spoiled for choice in creating the book. In bringing together the vintage covers, snippets of social history and utterly fabulous fashions across the decades, I can’t think of a better way to tell the story of Mills & Boon than through The Art of Romance.