PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award.
The award focuses on the authentic portrayal of UK BAME cultures in advertising. #Merky Books is the first publishing imprint to be shortlisted for the award and is up against Boots, EA Sports, Lloyds Bank and the Royal Navy.
It is also one of only two brands to have submitted via its in-house team, with the submission led by Emma Wallace, senior audience and brand manager, Lydia Weigel, marketinge executive, and Natalia Cacciatore, senior marketing manager, with the guidance of creative studio Play Nice LDN.
The finalists will present their campaign ideas to a judging panel including representatives from the Marketing Society, the ISBA, Thinkbox and the Advertising Association on 18th November. The winner will be announced on 26th November.
Making it to the shortlist means all brands will be awarded up to £250,000 of free advertising airtime each, in a match funding arrangement, if they are unsuccessful in winning the first-place £1m prize.