Melville House in Rough Trade partnership

Melville House in Rough Trade partnership

Independent publisher Melville House has formed a UK retail partnership with British music company Rough Trade.
 
The collaboration will see Rough Trade stores in London and Nottingham featuring dedicated Melville House displays. These will include both new and backlist titles, with prominent displays of Melville House’s Art of the Novella, Neversink and Last Interview series, as well as exclusive Melville House merchandise. Other promotions and events are also in the pipeline.
 
The partnership follows a successful collaboration in Rough Trade’s New York store where Melville House has a permanent branded book space featuring frontlist and backlist titles, a monthly book club and other book-related events.
 
Stephen Godfroy, co-owner of Rough Trade, said: “Following the success of working closely with Melville House at our Brooklyn store, we’re excited to now extend our collaboration to the UK. Not simply a trade relationship, the spirit of Melville is very similar to ours at Rough Trade, with our shared appreciation of what it means to be an independent platform that supports and celebrates creative, fearless self-expression. This likeminded approach is something we hope our customers will enjoy appreciating for themselves when they next visit one of our stores."
 
Melville House co-founder Dennis Johnson added: “Since the height of the punk era, Rough Trade has been a shining model of how to outwit conglomerate culture—which is, to stay true to your mission to support independent art-making, no matter where it takes you. We’re thrilled to join forces with such a visionary band of renegades.”
 
Rough Trade began in London in 1976 with its first store in Ladbroke Grove. This has now been joined by a flagship store, Rough Trade East, in East London, plus a new store in Nottingham and a large music store and venue in Brooklyn, New York.  
 
Melville House was begun in 2001 as an activist press and has published iconoclastic authors such as political thinker David Graeber and the mayor of Iceland, comedian Jon Gnarr. In 2013, it launched the British company Melville House UK, which publishes British authors such as Lars Iyer, C.D. Rose, and Hugo Wilcken.