The media: what they really, really want

<p>The traditional media needs book publishers to help find audiences in the digital era, according to speakers at The Bookseller's media seminar last week. The audience left with a stark warning to venture online fast and think beyond established techniques to promote books and sell content.</p><p>Chairman Roy Greenslade said the debate at the "What the Media Want" event showed that the media and publishers were united by a hunt for audiences in a new "bottom-up" information environment. "We are moving into a new era, where the old rules are not applying. We are trying to discover what we ...

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