Media blitz for Super Thursday

<p>Widespread media enthusiasm for the publishing bonanza taking place today (1st October), nicknamed &quot;Super Thursday&quot;, means the book trade is getting broad coverage in the press/broadcast media and online.</p><p><em>The Bookseller</em> first highlighted the phenonmenon at the same time last year, when nearly 800 titles were published on 2nd October.</p><p>Titles released today include major non-fiction titles from Chris Evans, Jo Brand, Ozzy Osbourne and Dara O&#39;Briain, and fiction titles from Cecelia Ahern, Stieg Larsson and Audrey Niffenegger. Among the new titles released is a large number of books that publishers hope will be Christmas hits.</p><p>BBC Breakfast News and BBC Radio 5 Live covered the story this morning, and Channel 4 News is<br />set to do so later today.</p><p>The <em>Daily Telegraph </em>is planning an article today, while the <em>Guardian</em> ran a full-page article on Super Thursday last Saturday (26th September).<br /> </p>