McKearney to be chair of Book Marketing Society

McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair.

McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading Agency after 11 years in 2013, to be replaced by Sue Wilkinson.

McKearney said: ā€œIā€™m relishing the prospect of chairing BMS at a time when the role of the book marketer has never been more challenging, or more needed. By rewarding and sharing great ideas, BMS helps incubate the innovation necessary to create new markets for reading.ā€

Neild signed off his tenure as BMS chair by adding: "During my five years with BMS, I have seen it continue to develop into a very exciting, challenging and unique forum for anyone working in book marketing. It enables members to stay ahead of the curve on trends in marketing and to exchange information on best practice and most successful campaigns. I wish the society, and Miranda as its new chair, every success in the future."

BMS, founded in 2004 to champion marketing professionalism in the book publishing industry, is now part of Nielsen Book. In addition to its programme of seasonal and annual awards for its membership, the organisation also holds regular sessions to analyse success factors in marketing initiatives.