Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books.
The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account @maximumpopbooks.
Publisher Olly Meakings said he decided to launch a books channel after trialling book content in 2014.
“We experimented with the introduction of three new content strands on the website - film, style, and books,” he said. “We were elated with the support from the YA author, publisher, blogger and reader community and thechannel quickly grew to represent 34% of Maximum Pop!'s site traffic.”
The online magazine has already published interviews with authors Cassandra Clare, Patrick Ness and CJ Daugherty, and has secured exclusive content from Simon & Schuster, HarperCollins, Penguin Random House, Walker and Hachette.
Meakings said: “The success and profile of franchises like Twilight, The Hunger Games and Divergent has brought first time readers to YA, and as our channel grows we are keen to introduce our audience to the next big series, as well as championing hidden gems and other titles of merit.”