This year’s Bookseller Marketing and Publicity Conference will bring together over 250 book marketing and publicity professionals from across the trade, who will hear from successful book marketing and publicity campaigns, thought leaders in other industries and, for the first time, the booksellers who champion books and the literary editors who review them.
The conference will be held at The Southbank Centre in London on Tuesday 8th July, in partnership with the Book Marketing Society and the Publishers Publicity Circle. The event is designed to help delegates to discover, learn and discuss the latest approaches and innovations driving sales and increasing engagement across publishing and wider industries.
This year’s programme is based on feedback from previous attendees, with more focus on consumer insight, the need to brush up on essential tools such as copywriting, the relevance of traditional book marketing and publicity channels such as bookshops and reviews, and what other industries are doing in newer areas such as social media.
Programme highlights will include sessions on how to use consumer insight, a booksellers’ panel on what makes booksellers champion books and a literary journalist panel, which will discuss what it takes to get a book reviewed. Speakers will include Sheila O’Reilly, owner of Dulwich Books and Melissa Cox, Children’s buyer for Waterstones on the booksellers’ panel and novelist and Books editor of Woman and Home, Fanny Blake and Patricia Nicol, acting books editor of Metro on the literary journalist panel.
Attendees will be able to learn about wider marketing trends, hear about successful book marketing and publicity campaigns and meet with like-minded book marketers and publicists.
The event is open to anyone who wants to market and publicise books. Tickets will be available through a new dedicated website for the conference.
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