Make sure mid-tier titles aren't lost in packed autumn, Fry warns

Make sure mid-tier titles aren't lost in packed autumn, Fry warns

Marketing and publicity teams need to make sure their middle-tier titles don't get lost in the crowded autumn, Canongate commercial director Jenny Fry has warned.

During a session of The Bookseller's virtual Marketing & Publicity Conference on Thursday (9th July), Fry said “over-communicating” with editors, authors and agents would also be vital to manage their expectations and work out what to prioritise.

With Covid-19 disrupting publication schedules, some publishers have warned of a "bun fight" in the coming months time as titles jostle for space in review sections and bookshop windows...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now