Goldsboro Books has launched a £15,000 new website which puts it "up there” at the forefront of online bookselling.
The sleek new site launch on Sunday (8th March), unveiling large banner advertisements for publishers to promote their titles, a carousel featuring a new Book of the Month promotion and sections for bestsellers, pre-orders and latest releases. For the first time, the company’s rare and collectible titles can be purchased online and there is also more attention given to Goldsboro’s exclusive limited edition titles – the company is currently offering an exclusive hardback of debut legal thriller, The Defence by Steve Cavanagh (Orion), through its store and website after staff became engrossed with the debut thriller, for example.
Framed by a digitally enhanced bookshelf, cradling the dark blue Goldsboro Books logo, the website was designed by Lee Wilson of Project X Development, who is the partner of historical fiction author Robyn Young. As well as aesthetic enhancements, the new website also makes it much easier for customers to purchase online in three clicks instead of the previous seven and it will remembers customers’ details for their next order.
Owner David Headley said that since re-launching the website three days ago, he had already seen a marked increase in sales. “Technology is moving so quickly and customers want to check out more quickly,” he said. “We used to have about seven stages customers had to go through before they could check out. Now we have just three clicks.”
In the five years since it first launched its website, Goldsboro Books’ business is now 60% online and 40% through the shop in London’s Cecil Court, with customers ordering online as far away as the US.
The indie bookseller is experiencing a robust year-on-year rise in revenue, with sales up 11% in the year to September 2014. The company is also looking to expand its bookshop this year. “We have really ramped up our social media platforms and we are selling more books,” Headley said. “We rarely do returns now, our returns are at a record low because we have become much more clever at stock management.”
He added: “I think people are buying digital but they also want to own the book. Customers tell me they want to download the book but they also want to own it in physical format. Publishers have also ramped up their book designs and are making much more beautiful books that people want to own.”