Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book.
The Octopus non-fiction imprint’s title Truth to Power: 7 Ways to Call Time on B.S promises to offer practical help to people who want to make their voices heard but feel the odds are stacked against them. Phillips will talk about her own experiences and interview high-profile figures on the world stage who fought back. World rights for the title were acquired by Jake Lingwood from Laura Macdougall at United Agents in April.
The campaign, led by Midas PR, will run ahead of publication on 3rd October and will see Phillips give an exclusive front-page interview and book extract to The Sunday Times Magazine on 22nd September. Further print coverage will include a front-cover for Stylist and interviews with Observer Magazine, TLS and Grazia.
Phillips will also appear on BBC Breakfast, ITV’s Good Morning Britain, and a series of radio stations including BBC Radio 5 Live. She will also be interviewed on podcasts including "CTRL ALT DELETE" with Emma Gannon and "Out to Lunch" with Jay Rayner.
Octopus has arranged an exclusive pre-order campaign through Waterstones for signed copies. As part of the audiobook campaign, Octopus has secured an Audible author session which will go live at launch and will be hosted on the Audible website and social media channels.
The MP will also embark on a seven-stop book tour around publication visiting Waterstone’s Leeds (30th September), David’s Bookshop in Letchworth (1st October), Waterstone’s London Piccadilly in conversation with Bryony Gordon (2nd October), City Books in Hove (3rd October), Five Leaves in Nottingham (4th October), Toppings in Bath (5th October) and the Birmingham Literature Festival (6th October). Phillips will also appear at two sold-out Cheltenham Literature Festival events on 11th and 12th October.
Phillips has been the MP for Birmingham Yardley since 2015 and worked for Women’s Aid before entering Parliament. Her 2017 book One Woman's Truth About Speaking the Truth (Hutchinson) was optioned by RED Production to be adapted into a TV in May this year.