Macmillan makes digital push

<p>Macmillan Children&#39;s Books is investing nearly &pound;30,000 to update its children&#39;s books websites with video and audio content, RSS feeds and downloadable products for use on mobile phones.</p><p>The company has launched its first tranche of mobile phone wallpapers and ringtones on its author sites, and is charging &pound;1 for each ringtone download. Head of marketing and publicity Viviane Basset said the content was targeted at adults buying for their children. &quot;These are not book-related, but they extend the brand into the lifestyle arena,&quot; she added. They include...

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