Macmillan makes digital push

<p>Macmillan Children&#39;s Books is investing nearly &pound;30,000 to update its children&#39;s books websites with video and audio content, RSS feeds and downloadable products for use on mobile phones.</p><p>The company has launched its first tranche of mobile phone wallpapers and ringtones on its author sites, and is charging &pound;1 for each ringtone download. Head of marketing and publicity Viviane Basset said the content was targeted at adults buying for their children. &quot;These are not book-related, but they extend the brand into the lifestyle arena,&quot; she added. They include...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now