Lost My Name sells a personalised picture book product (￡18.99) via as website that allows customers to create a book using the name and sex of the child the book is intended for, and c.e.o. Sharabi said he is particularly keen to expand in the US.
“As a London-based start-up with global ambitions we were keen to raise in the US and connect to the networks and talent of the hugely important US market,” he said. “We believe our new partners will help us to scale our business globally and accelerate our mission to take personalised entertainment to an amazing new level.”
The company also has plans to launch a second picture book product with a space theme later this year and is exploring other media formats, including animation and audio.
Earlier this year Sharabi said sales of the Lost My Name outstripped some of the most popular picture books. Sales of his product totalled 132,616 in the UK in 2014, while sales of Julia Donaldson’s Superworm, the highest-ranking picture book, according to Nielsen BookScan, totted up at 115,996.
The company claims to have sold 600,000 copies in over 135 countries in just over two years.
Investment companies Greycroft, The Chernin Group and Allen & Co also participated in the round, as did former SunGard President and c.e.o. Cris Conde.