You are viewing your 1 free article this month. Login to read more articles.
Pan Macmillan is to hold the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life.
The signing will be held on www.lordsugar.tv at 1pm today (28th September), with Sugar also asking his million-plus Twitter followers to tweet their rants at him, using the hashtag #thewayiseeit.
Sugar will then choose his favourite rants and read them aloud over the web TV station, with each chosen ranter then receiving a signed copy of the new book.
Ellen Wood, senior marketing manager at Pan Macmillan, said: "Lord Sugar used Twitter from the beginning of the process of writing The Way I See It, asking his followers what subjects they would be interested in hearing from him about and he also crowd-sourced the final jacket decision. [Creative agency] Guided provided the perfect vehicle [for us] to continue to engage with his huge social media presence."
The book will be published on 29th September as a £20 hardback. Creative agency Guided Collective conceived the campaign in collaboration with social media company RAAK.