ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title.
The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be announced on the show and on the website.
A month later there will be a discussion about the book on air, with viewers invited to send in their thoughts.
Books can be fiction or non-fiction, in any genre, and will range from classics to new releases.
The club will start with The Girl on the Train, picked by Coleen Nolan, who will announce the choice on today’s show. The book will be discussed on 20th April.
Alison Barrow, director of media relations for Transworld, said: "Loose Women is well established as a popular and inclusive forum for lively discussion. It's fantastic to have a new conversation around reading and books on daytime television. We are thrilled the team have chosen The Girl on the Train by Paula Hawkins as their launch pick. "
Martin Frizell, editor of Loose Women, said: “We think of our Loose Women viewers as part of a club and so it’s a natural extension to widen that into a book club.
“Each title has been chosen by one of our presenters and they’re really looking forward to immersing themselves in great stories and sharing feelings and thoughts with our viewers each month.”
The club will also have a presence on Twitter, using the hashtag #loosebooks, and viewers can also participate via Facebook or by emailing email@example.com.
There have previously been a number of book clubs on television. Production company Cactus TV has previously created a number of TV book programmes, including The TV Book Club on Channel 4 and More4 from 2010 to 2012, where a celebrity guest author was joined by a group of regular readers including Jo Brand, Meera Syal and Gok Wan.
Cactus was also behind Richard and Judy on Channel 4, which included a book club from 2004 to 2008, and which moved to Watch in 2009 for a year. The Richard and Judy Book Club now continues as a tie-in with WH Smith but is not backed by a TV show.
Loose Women airs Monday to Friday on ITV at 12.30pm.
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