The shiny new Blackwell’s on High Holborn had its official opening yesterday (5th February), six weeks after it’s soft launch to the public.
The 4,500 sq ft new store, replacing the company’s Charing Cross Road branch in London, welcomes visitors with a range of promotional three-for-two deals on trade books front of store, including a special ‘books with hooks’ table, featuring titles with “killer opening lines”, which manager Steve Orchard said was “fitting” to entice customers into the store.
The ground floor of the building features sleek wooden flooring and an open café area from company Benugo, with tables and comfy armchairs. The children’s section takes up the back left hand corner of the shop, with 20,000 books from over 7,500 titles stocked on crisp white shelving units. Meanwhile the heavier academic titles are based downstairs in the building.
The lease was six months in the signing after the Charing Cross Road branch closed last summer.
Orchard said: “We have lot of footfall walking past here, it’s a great spot to be in. We have more range here than at our shop in Charing Cross Road. We are likely to have fiction and out three for two promotion offers front of store, but we will wait for our customers to dictate to us what they will like to buy and adapt accordingly. The reception has been very good so far.”
Scott Hamilton, Blackwell's head of sales, said: "The initial response from customers, many of whom were regulars at Charing Cross, has been very positive and we believe the early signs augur well for the future in High Holborn.”