Lonely Planet teams with BA

<p>Lonely Planet has launched a promotion with British Airways entitling travellers to a 25% discount when they register at BA.com--one of a number of unorthodox marketing campaigns the publisher hopes will boost its "touch points" with travellers.</p><p>C.e.o. Stephen Palmer said: "Traditionally, we have relied on promotions in book retailers, but we want a more layered approach." The BA offer was emailed to the airline's 600,000-strong database of leisure travellers and appears on the BA website, which is visited by 300,000 people every day.</p><p>Meanwhile, LP last week closed a "book am...

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