Lonely Planet gives regional guides a make over

<p>Lonely Planet has given its regional guides a makeover after quizzing travellers about their trips.</p><p>The travel publisher has undertaken extensive consumer research using focus groups to find out how and why people travel around regions.<br /><br />Editor Tom Hall said: &quot;Essentially we&#39;ve recognised that people who travel to regions travel in distinguished and different ways. They usually hire a villa and a car and travel around for two weeks.&quot; For this reason there is less information on accommodation than the previous guides.<br /><br />Hall explained that each title is designed to help the reader &quot;immerse&quot; themselves in the region. The books include information on markets, festivals, culture and food and drink. They have more itineraries and day trips, regional maps and a mini planner for each sub-region.<br /><br />The front covers now have a &quot;striking iconic image&quot; with a full-colour section at the beginning of each title. &quot;These titles are appealing to the older demographic, so they have more of a classic image,&quot; said Hall. The tagline at the bottom of the covers boasts &quot;Inspirational ideas and detailed coverage for foodies, walkers and culture lovers&quot;. Hall said that the travel guides were designed to help people on a &quot;doing trip&quot;.<br /><br />The first seven guidebooks to be relaunched will be published on 22nd January. The titles are <em>Andalucia, Corsica, Brittany &amp; Normany, Provence &amp; the Cote d&#39;Azur, Tuscany &amp; Umbria</em> and<em> Naples &amp; the Amalfi Coast.</em> There will be one brand new title, <em>The Italian Lakes</em>, which will also be published. The books are all paperbacks and cost between &pound;12.99 and &pound;13.99. More titles will be relaunched in this new style in 2011.<br /><br />Hall said that Lonely Planet had decided to relaunch the titles now because it is a section of the travel market that proving popular. He added that the research had revealed regional travelers were most likely to be aged either 50+ or 26-34 and are mainly in the ABC demographic.</p>