Little, Brown strengthens publicity department

Little, Brown strengthens publicity department

Little, Brown has made some key promotions and appointments across its publicity and marketing departments.

Tamsin Kitson, who has been with Little, Brown for 17 years and is described as “one of the very best in the business”, has been promoted to group publicity and marketing director. Kitson has been running the company’s publicity department since early 2014, when she was made group publicity director. She will now take overall responsibility for L,B’s marketing and publicity departments, working with colleagues from across the business and in Hachette offices around the world to deliver the best possible marketing and publicity support for our authors. In her new role, Kitson will report to Little, Brown’s managing director, Charlie King.

King said: “Tamsin is one of the very best in the business – an immensely talented publicist, a brilliant manager and an astute strategist. She has won four PPC awards, and been shortlisted for 11 in total, masterminding hugely successful campaigns for authors ranging from Robert Galbraith and J.K. Rowling to Kevin Pietersen and Åsne Seierstad. She is the best possible person to drive the company’s marketing and publicity activity forward, and I am very much looking forward to working with her in her new role.”

Meanwhile, Kirsteen Astor steps up from her current role as deputy publicity director to become publicity director. Astor has been with the company for 15 years and in the last year worked on a range of successful campaigns, including the launch of Clare Mackintosh’s 500,000-copy bestseller I Let You Go, Judy Finnigan’s bestselling novel I Do Not Sleep, and Wendy Holden’s Sunday Times bestseller Born Survivors.

Astor will run Little, Brown’s publicity department, and will report to Kitson, as will marketing director Alex Cooper, who joined from Ebury in 2014.

New hires to Little, Brown’s marketing department are Samantha Book as digital marketing executive and Justine Gold as marketing executive who join from Penguin Random House and HarperCollins respectively.

Kitson said: “I'm delighted to be taking on this role here at Little, Brown and especially pleased that it comes at a time when we have such strong publicity and marketing teams in place. I'm looking forward to working closely with Alex and Kirsteen to make sure we continue to deliver cutting-edge campaigns with passion and creativity.”