Waterstones is to sell a special limited-edition run of Karl Ove Knausgaard’s forthcoming novel, Dancing in the Dark (Harvill Secker).
The book, the fourth instalment in Knausgaard’s My Struggle series, will also be promoted with national press adverts, a targeted online pre-order ad campaign, and a pre-publication appearance by the author at Foyles Charing Cross Road.
The special edition for Waterstones - of which there are 1,000 copies available - can be pre–ordered on the Waterstones website and in store. The special edition features specially specially designed endpapers and each copy is signed by Knausgaard.
The signed editions are £17.99, with Waterstones currently offering them for £14.99 online.
Chris White, fiction buyer at Waterstones, said: “We’re thrilled to be able to offer signed, beautifully produced limited editions to our customers. Karl Ove Knausgaard is, without question, one of the most important writers working today and these will undoubtedly become collectors’ items over the coming years and decades.”
Dancing in the Dark covers Knausgaard’s life as he leaves high school and moves to a fisherman’s village north of the polar circle to work as a school teacher, a job he holds while harbouring desires of becoming a writer.
Knausgaard’s drinking escalates, the stories he writes tend to repeat themselves, and he finds himself developing romantic feelings towards a 13-year-old student.
Harvill Secker will begin a press campaign and online advertising campaign for the book from next Monday 23rd February, ahead of the book’s release on Thursday 5rd March.
Knausgaard will visit London for the book’s publication and a pre-publication event at Foyles in Charing Cross Road on Monday 2nd March, chaired by the Guardian’s Claire Armitstead.
The My Struggle series has sold 37,348 copies through Nielsen BookScan.