Lifestyle book by YouTube blogger Pentland to S&S

Lifestyle book by YouTube blogger Pentland to S&S

After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK.

Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal” lifestyle book from Maddie Chester at Gleam Futures.

Bergstrom said: “What’s exciting about Louise is that she’s generating and sharing content in a new and unique way. She stood out to us at Simon & Schuster, and we are over the moon to be publishing her first book”.

Pentland has 2m subscribers on her site and a total of 2m Instagram and Twitter followers. Her book will be a fully-illustrated guide on how to lead a happy life “with just a sprinkle of glitter”. It will include her tips and tricks when it comes to love, comfort zones, body image, beauty tips, crafts, baking and more.

Pentland said: “Imagine you are in one of those glorious vintage shops where every surface is laden with treasure. There’s cut glass, pill boxes, old cameras, pendants, chests of drawers and stacks and stacks of books. This book is like that. Each chapter is one of those gem encrusted tins that you can open, peep inside and enjoy”

S&S UK will publish the book this summer in full colour flexi bound format at £12.99.

Faber Children’s has acquired the world rights to a 2016 diary Pentland.