Libraries are 'key' to publisher campaign goals

Libraries are 'key' to publisher campaign goals

Libraries are "key" to publishers and will help them connect with diverse audiences, Kimberley Sheehan, campaign manager at The Reading Agency, has said.

Speaking at The Bookseller's Marketing & Publicity conference on 16th June, Sheehan emphasised that public libraries are at the heart of communities and used by a broad cross-section of the population, including those who lack access to books as well as those at risk of social isolation.

She said libraries are going to be "vital" to lots of people as the country begins to emerge from lockdown, and are a key area for publishers to interac...

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