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Celebrity chef Levi Roots will lend entrepreneurial advice in a new business book through Octopus.
Mitchell Beazley will publish You Can Get It If You Really Want on 7th March, as a £10.99 paperback. The book will contain advice for those looking to start their own business.
The title will feature an introduction by Peter Jones, who invested in Roots’ Reggae Reggae Sauce when the singer and chef appeared on “Dragons’ Den” in 2007.
Octopus publishing director Denise Bates said: “The book provides all the know-how and inspiration for starting up a business of any kind, from getting the key financials nailed to choosing the team to help you do it. The book is peppered with Levi’s own experiences throughout his journey from Dragons’ Den hopeful to hugely successful businessman.”
The book will be accompanied by a wide-ranging publicity campaign, with podcasts and blogs featuring excerpts from the book.