Not That Kind of Girl author Lena Dunham has teamed up with Penguin Random House in the US to launch a new "voice-driven" publishing imprint, called Lenny.
The new imprint is a spin-off from Dunham and Jenni Konne's website of the same name, launched in 2015, that covers "feminism, style, health, politics, friendship, and everything else". Its inaugural newsletter featured an interview with Hilary Clinton.
Launching in 2017, Lenny will publish across both fiction and non-fiction, with titles to be selected by Dunham and Konner, personally.
Dunham, creator and star of HBO series Girls, told Buzz Feed: "While we love our home on the Internet, Jenni and I are both voracious readers (of books and book reviews) who are constantly trading titles and allowing them to stir us creatively." She went on to say that Lenny books "will aspire to push the ball forward on the issues that matter to our audience, with wit and style. We hope to see them sticking out of purses and riding public transportation everywhere.”
Random House v.p. and editor-in-chief Andy Ward called it "a natural extension of Random House’s relationship with Lena Dunham" as part of a statement released this morning. He said: "The imprint will be a home for the kinds of exciting, emerging voices—in fiction and non-fiction—that Lena and Jenni Konner are already attracting and publishing so successfully in their newsletter and on their site. Working with Lena, Jenni and the editors of Lenny, we plan to publish a select numbers of titles each year to build a varied, compelling, and voice-driven list."
PRH UK has not yet confirmed whether there are any plans to publish the titles in the UK.