The Legend Times group has launched a new publisher called Hero, specialising in "inspirational and thought-provoking" non-fiction.
Legend said the new team would be looking to discover new voices within general non-fiction, well-being, gift, popular science and culture.
The new publisher will partly replace previous imprint Legend Business. Its backlist will be split, depending on content, between Hero and the University of Buckingham Press, which was acquired by Legend Times last March.
Based in London, Hero will utilise the global sales and distribution network of the Legend Times Group. It is also wants to license its content to publishers in different languages and formats or into key English language markets.
Hero will be managed by Liza Paderes, sales and product development manager, and a new editor, soon to be announced.
Tom Chalmers, founder and m.d. of Legend Times, said: "Part of the original mission statement I wrote when I started the group of publishing companies through Legend Press in 2005 was to publish books to inspire readers.
"As we have published more non-fiction over the past three years, we saw an opportunity to launch an imprint focused solely on inspirational and though-provoking non-fiction. We are therefore very excited to launch Hero—at the heart of what we are trying to achieve as a publisher—and to see it develop and grow over the coming months and years."