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Indie publishers Legend Press and Paperbooks are to give away 1,000 copies of five novels to library reading groups.
Working in conjunction with the Reading Agency's Reading Partners initiative, the campaign will highlight the power of word-of-mouth, and the strength of new fiction available in the UK.
The reading groups will rank the five titles in preference and each member will review the books, with a dedicated website launched in November.
Tom Chalmers, Legend Press and Paperbooks m.d., said: "The power of word-of-mouth on book sales is indisputable, the growth of reading groups phenomenal, and the value of libraries vital to the creative industries. Therefore, to bring all together into a single campaign is hugely exciting."
The five titles are: Mr Two-Bomb by William Coles, The History of Us by Philip Leslie, Fire Horses by Mark Liam Piggott (all Legend Press), and The Grease Monkey's Tale by Paul Burman and The Ice-Cream Army by Jessica Gregson (both Paperbooks).