London Book Fair and the China Publishing Group (CPG) will hold the first China Creative Industries Forum, which will “celebrate global books and brands that transcend the page to multi-format adaptations”.
The guest of honour at the inaugural forum, held on Thursday 27th August, will be Alan Lee, Academy award-winning film conceptual artist and illustrator, who won an Oscar for his work on the film of "The Return of the King".
The forum will involve publishers and policy makers from China and the UK.
Tan Yue, president of the China Publishing Group, will deliver a keynote address alongside Yu Cike from China’s Agency for the Creative Industries and Carma Elliott from the British Council.
Jacks Thomas, director of London Book Fair, said: “China is a fascinating and fast-moving market with an enviable appetite for embracing the opportunities that the combination of stories, knowledge, multiple platforms and digital technologies offer. The London Book Fair is very fortunate to partner with CPG that not only has great heritage in publishing but also a great commitment to digital advances. Alan Lee’s insights will be a fantastic reminder of the way that great books last forever –from page to screen and everything in between.”
Tan Yue said: “I am delighted to co-host this China-UK Creative Industries Forum with the London Book Fair. In the “Internet+” era, publishing – as an integral component of cultural and creative industries – is no longer a single, closed-loop industry chain, but rather a complex and diversified value chain. I am convinced that we can work together to add a glorious new chapter to the publishing industry.”
Lee will celebrate the 60th anniversary of Tolkein’s The Return of the King in conversation with Clifford Coonan of the Hollywood Reporter and the Irish Times.
Other events include Jo Lusby, m.d. of Penguin Random House (North Asia), looking at how Peppa Pig has made the transition from the UK to China and from TV to books.