The London Book Fair (LBF) and Nielsen Book are to combine the London Book Fair’s Quantum: Publishing & So Much More Conference and the Nielsen BookInsights Conference into one Spring event. The new Quantum: Consumer Insights & So Much More conference will take place on 13th March and kick off the start of the London Book Fair.
This year's Nielsen BookInsights Conference took place on 23rd March and Quantum ran on 11th April 2016.
Building on LBF’s existing relationship with Nielsen Book, Quantum: Consumer Insights & So Much More will now offer delegates "fresh research", "actionable" consumer-focused insights and "forward-thinking" on the book industry landscape all in one place.
Quantum will focus on the consumer by investigatig how different audiences discover, purchase and interact with content. The conference will also showcase "some of the most innovative practices" from both inside and outside the industry, and "shine a spotlight" on how best to communicate and sell to different consumer segments in the UK, the US and around the world. As part of the new format, Steve Bohme, Nielsen Book research director, will present the latest Nielsen Books & Consumers data outlining key trends in consumer purchasing behaviour.
The conference, programmed in partnership with the UK Publishers Association and sponsored by the Copyright Clearance Center, will feature speakers drawn from the book, media and technology industries; keynote speakers; real world case studies; talks and panel debates; and networking opportunities.
Quantum will be hosted by Damian Horner, brand development director at Hachette, who will bring his unique ‘beyond the book’ perspective to proceedings.
Jacks Thomas, director at The London Book Fair, said: “As the book industry responds to changing patterns of consumer behaviour, innovation in publishing continues to be exciting and challenging. With millennials, Generation X and Boomers all jostling for attention, understanding what consumers want and how they access content is more important than ever before. Taking our collaboration with Nielsen Book a step further couldn’t be timelier and Quantum attendees will have a preview of the most up-to-date industry research available from around the world.”
Jonathan Stolper, s.v.p. & global m.d. of Nielsen Book, said: ”We are delighted to be working with The London Book Fair to present our ’fresh off the press’ Books and Consumers data from the 2016 survey and so much more. It is exciting to be working together on a programme that will enable publishers and retailers to gain insights on how the market is performing as well as identify key trends that will inform business decisions now and in the future. We will also take a look at the global market and provide insights and market data that publishers and retailers worldwide can use.”