LBBYR buys new title from Mattel

LBBYR buys new title from Mattel

Little, Brown Books for Young Readers has acquired the first middle grade title in a new series from Mattel, with the toy company to launch a range of products around the brand.

Ever After High: The Storybook of Legends will be written by bestselling writer Shannon Hale, and will debut simultaneously as a hardcover and e-book on 8th October. This will be followed by further Ever After High books, publishing each season.

Commissioning editor Kate Agar bought rights in the property in conjunction with Little, Brown US. Ever After High is a boarding school where the children of classic fairy tale characters choose to either "follow their parents' fabled footsteps or discover their own Happily Ever After".

Mattel will launch a full line of Ever After High products, and exclusive original digital Ever After High content and stories written by Hale will be released ahead of the publication of The Storybook of Legends.

Nick Karamanos, vp global girls marketing at Mattel, said: "We know engaging content is the key to immersing girls in new properties and characters. Ever After High puts a new twist on classic fairy tales by merging the familiar with the unexpected. Through publishing, Shannon Hale brings it to life through relatable and memorable stories for tween girls."