Lagom picks up Instagram star Edmunds' breastfeeding guide

Lagom picks up Instagram star Edmunds' breastfeeding guide

Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds.

Editor Beth Eynon acquired world all language rights direct from Edmunds. The book, which has the working title Everything You Need to Know About Breastfeeding: Comforting support, expert advice & up-to-date knowledge, is released on 23rd July.

Edmunds started an Instagram account to document her pregnancy with twins, which now has more than 75,000 followers. The book has been written with the support and know-how of a certified lactation consultant.

The synopsis explains: “In Chantelle’s signature down-to-earth style, the book will act as an easy to understand guide, covering: preparing before birth, what to expect in the early days, help with breastfeeding in public and going back to work, as well as milestones to reach, problems to look out for and solutions to common difficulties.

“Chantelle is a mum to three beautiful girls, and has herself experienced traumatic births. She will share her experience of mental health, tandem-feeding her twins, and the judgement she had to push through – including from family and friends.”

Edmunds said: ‘‘Often, breastfeeding books are very formal and not personal to the reader. I want my book to reach out and speak to all mums, make them feel supported when they may lack that support around them. I want them to feel full of knowledge and, most importantly, I want them to feel inspired and confident to feed their babies how they want to. My book will be with them every step of the way, when they are doubting themselves, when they are having a bad day, when they have problems they want to overcome – I have been there and overcome it. If I can do it, they can do it, and we are in this together.”

Eynon added: “I could not be prouder that Bonnier Books UK will be publishing the superstar that is Chantelle Edmunds. Ever since first meeting her, Chantelle’s passion for knowledge and sharing it with others astounded me. I have never met anyone who feels more strongly about parents, and especially mothers, being properly supported throughout their parenting journey.”