Ladybird reveals promotions and new recruits for editorial

Ladybird reveals promotions and new recruits for editorial

Ladybird has made a series of promotions and appointments across its editorial team, including promoting Louie Stowell to publisher for Ladybird Trade.

Stowell (pictured), who joined from Usborne in December 2017, is promoted to publisher for Ladybird Trade after driving the relaunch of Ladybird’s publishing for children aged 0–7 with art director James Stevens, which includes the Ten Minutes to Bed series by Rhiannon Fielding and Chris Chatterton that shifted over 160,000 copies through the UK Total Consumer Market.

Following the return of publisher Leanne Gill to the Ladybird Licensing team in March, editorial director Lou Grosart will move to the Trade team where, reporting to Stowell, she will drive the novelty and custom publishing strategies. Libby Walden is also promoted to commissioning editor, reporting to Grosart, where she will continue to develop new novelty formats, picture books and non-fiction.

In Ladybird Licensing, Rianna Mezzullo is promoted to editor, managing Peppa Pig custom publishing and key brands Hey Duggee, Ben & Holly’s Little Kingdom and In the Night Garden.

Under publisher Kate Heald, Ladybird Education has made a series of appointments: Hollie Cayzer, editorial manager, and Hattie Fell, editorial project manager, join the Custom and Contract team, while Ann Sandham and Jo Casey will manage the Penguin Readers ELT series as commissioning editor and project editor respectively. Hélène Hilton is recruited as editor for first-language reading schemes, and Léa Malinur also joins as administration assistant for the editorial and design teams.

Ladybird publishing director Shannon Cullen said: "These trade and licensing promotions are testament to the strong talent and creativity in the Ladybird editorial team. All richly deserved, they ensure we will continue to bring even more brilliantly commercial and consumer-focused publishing to our list. In Education, with further editorial experts joining the team, we are perfectly poised to react even more quickly to opportunities around the world, so that we can deliver on our mission to bring stories to every child, everywhere."