Penguin Random House (PRH) imprint Ladybird is providing a range of story packs for the Read On. Get On campaign, which wants all children to read well by 2025.
Ladybird has put together a series of the packs, called story starters, with children’s characters such as Peppa Pig and Topsy & Tim, to encourage families to talk to their children about stories and encourage a love of reading.
Read On. Get On partners such as The Reading Agency, Beanstalk and Save the Children will distribute the packs in 200 libraries, children’s centres and Save the Children shops in the UK in August. They will also be given out with copies of the Mirror and Daily Record and will be available to download from the the Read On. Get On. website.
Costa Coffee will also host a series of storytelling workshops with Terry Deary in Leeds and Manchester, and Janet Ellis in Brighton and Nottingham.
In addition, PRH Children’s author and illustrator Sophy Henn is speaking on local radio with language therapist Kate Freeman about how to encourage children to read.
The Read On. Get On. coalition was launched in September 2014 by Save the Children, after research found that by 2015, 1.5m children in the UK will have reached the age of 11 unable to read well.
Participating organisations, which also include the National Association of Head Teachers, Book Trust, the PA, Teach First, the National Literacy Trust, and the Fair Education Alliance, have all pledged to cooperate to encourage childhood literacy, working through schools, libraries and in the home.