Ladybird flies to the Christmas number one

Ladybird flies to the Christmas number one

The Ladybird Book for Grown-Ups title How it Works: The Husband (Michael Joseph), by Jason Hazeley and Joel Morris, has become one of the more unexpected Official Christmas number ones. The parody title sold 52,900 copies for £325,381 through Nielsen BookScan’s Total Consumer Market, leapfrogging the previous week’s number one Guinness World Records 2016 and outselling it by 4,503 copies. The Husband, which rose one position from second place a week ago, sold an extra 9,666 copies week on week, a 22.3% increase.

Yet, The Husband is among the lowest-selling Christmas number ones ever, with ...

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