Ladybird flies to the Christmas number one

Ladybird flies to the Christmas number one

The Ladybird Book for Grown-Ups title How it Works: The Husband (Michael Joseph), by Jason Hazeley and Joel Morris, has become one of the more unexpected Official Christmas number ones. The parody title sold 52,900 copies for £325,381 through Nielsen BookScan’s Total Consumer Market, leapfrogging the previous week’s number one Guinness World Records 2016 and outselling it by 4,503 copies. The Husband, which rose one position from second place a week ago, sold an extra 9,666 copies week on week, a 22.3% increase.

Yet, The Husband is among the lowest-selling Christmas number ones ever, with ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now