Kobo to enter Italian market with Mondadori

Kobo to enter Italian market with Mondadori

Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group, Italy’s largest book publisher and retailer.

Mondadori will begin selling the Kobo Touch e-reader in 400 of its stores and online in the autumn, priced €99 (£78). The publisher will also make 4,000 of its titles available, among a total of 30,000 Italian e-books.

Kobo c.e.o. Mike Serbinis said: “We are thrilled to bring our premium line-up of Kobo e-readers, services and e-books to the Italian market through the amazing network of Mondadori.

“The adoption of digital books in Italy has been tremendously successful with the market valuated at almost €10 million.”

Mondadori group deputy chairman and c.e.o. Maurio Costa said: “The adoption of the Kobo platform by the Montadori retail chain is a step towards the integration of physical retail and distribution of digital contents.

“We are convinced that the digital revolution is nothing but an evolution in our publishing role.”

Canadian e-tailer Kobo sells in the UK, USA, Australia, France, Germany and recently began selling in Japan.