Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to the newly created role of chief marketing officer.
Bettam will report to Kobo c.e.o. Mike Serbinis and be responsible for building the Kobo brand internationally as the company continues to expand with countries such as India, Russia and Philippines expected to launch this year.
Bettam will build on Kobo’s Gift of Reading and Readers Passion ad campaigns, and he will also have responsibility for public relations, events, sponsorships and corporate social responsibility.
As part of Bettam’s former job with LG, he played a key role in consolidating the brand positioning across all consumer categories under the “Life’s Good” banner, Kobo said.
Serbinis added: “Kobo is experiencing tremendous growth around the world and continues to reach the most passionate readers through strong bookseller and retail partnerships as well as large-scale brand campaigns. We welcome Colin to the team and look forward to working with him on taking Kobo’s brand to the next level to engage those people who truly make reading a priority in their lives.”
Bettam said Kobo has “proven itself as a global strength in e-reading”, and added that “positioning it as the best solution for the most passionate readers continues to be a top priority".