Kirshbaum makes first buy for Amazon Publishing

Kirshbaum makes first buy for Amazon Publishing

Larry Kirshbaum has made his first acquisition since joining Amazon Publishing, signing the latest book by self-help guru Timothy Ferriss.

Kirshbaum bought world rights to The 4-Hour Chef from Stephen Hanselman of LevelFiveMedia. The book will be published in print, enhanced digital and audio formats in April 2012. Ferriss' titles are published by Vermilion in the UK.

Ferriss said: "My decision to collaborate with Amazon Publishing wasn't just a question of which publisher to work with. It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible. This is a chance to really show what the future of books looks like, and to deliver a beautiful experience to my readers, who always come first. I could not be more excited about what we're doing."

Amazon described the book as a means of "transforming the way we cook and eat". It said: "The 4-Hour Chef is a practical but unusual guide to mastering food and cooking, whether you are a seasoned pro or a blank-slate novice.

Kirshbaum said: "Like every book Tim has published to date, The 4-Hour Chef is a watershed work, and an ideal way to launch our new publishing imprint in New York."

Kirshbaum, the former c.e.o. of Time-Warner Book Group, joined Amazon in May to head up its publishing imprint.