Kings Road Publishing is launching a new non-fiction imprint this autumn called 535, hoping to turn "leftfield ideas" into bestsellers.
Designed to complement Blink Publishing’s adult non-fiction list, according to Kings Road the list will focus on "the lesser-tapped corners of the non-fiction book market". It will lead on humour, narrative non-fiction, popular science, "quirky" memoir and "entertaining" reference, concentrating on identifying trends and developing "niche ideas".
Joel Simons, who has been with Blink Publishing since April 2014, will be leading the new imprint as 535 publisher. Its name, 535, derives from the address of its HQ, 535 Kings Road.
Simons said: “535 will embrace the idiosyncratic and bring the peculiar to the printed page, producing books that will get people reading and talking. Each 535 title will be a unique project – whether a beautifully illustrated guide, a celebration of a quirky subject, a mind-boggling quiz title, an extraordinary memoir, or simply a hilarious laugh-out-loud humour book.”
Ben Dunn, managing director at Blink, said: “Taking the start-up mentality, commercial nous and market dexterity of its parent list to heart, 535 will sit alongside other Blink lists, including Blink Reality and Blink Sport, pushing individuality into the mainstream and turning leftfield ideas into bestsellers.”
535 will launch this autumn with the The Book of Shed by bespoke shed builder and TV personality Joel Bird – "a wonderfully written exploration of the creative wonders of the humble shed"; Comedy Wildlife Photography Awards edited by Paul Joynson-Hicks and Tom Sullam – "a lovingly curated collection of the funniest wildlife images from the annual award ceremony"; and the debut book of political satirist Jonathan Pie (acquired by Kelly Ellis alongside Simons).
Other titles include West Wingin' It by former deputy director of messaging at the White House, Pat Cunnane, whose book promises to "pull the drapes back on life in the White House"; and How to Produce Comedy Bronze, the forthcoming memoir from television and film producer Jon Plowman, best known as the producer of "Absolutely Fabulous", "French And Saunders" and "The Vicar Of Dibley".