Kindle launch could bring e-book market maturity

Kindle launch could bring e-book market maturity

<p>The launch of the new Amazon Kindle in the UK could help the British e-book market reach the same maturity of that in the United States, the Publishers Association president has claimed.</p><p>Customers across the UK have already began receiving their Kindles, two days after Amazon.co.uk started sending out the devices. A wi-fi model is on sale for &pound;109 and a 3G device for &pound;149. T<a href="../news/126409-e-book-price-war-absurd.html">he launch of the new device and a UK specific e-book store has led to a e-book price war.</a><br /><br />Commenting on the launch, PA president Victoria Barnsley, c.e.o. and publisher of HarperCollins, said: &quot;Publishers will always be keen to find new ways to get more people reading and if the US market is anything to go by, where ebooks now make up 15% of overall sales, the launch of new<br />products such as the Kindle in the UK will help achieve that. E-readers allow us to give something extra to existing readers and also to attract a new audience who like the experience.</p><p>&quot;The digital market is expanding rapidly in the UK and as e-readers become ever more user friendly, publishers can be more ingenious in providing enhanced content for consumers.&quot;</p>